Tracing the path

Strategic planning is the compass for all expected company conduct, it involves all company professionals, dictating short, medium and long term guidelines.

In the short term, it is specifically expressed by the budget and its reviews. In the medium to long term, it gives a precise idea (duly corroborated by meticulous analyses) of the objective the company has decided to set itself, of the instruments it intends to adopt in its pursuit, along with major KPIs.

It is fundamental to consider planning as a dynamic model which must be periodically subjected to verification, for the timely redirection of efforts along company mission directives, according to any specific needs.