Seizing opportunities

Peter F. Drucker wrote: “The purpose of business is to create and keep a customer”. BKey Consulting supports companies in the customer generation and maintenance process, coordinating actions and activities of various company functions.

The BKey Consulting method sets forth five Customer Strategy macro phases:

customer profiling:

customer portfolio information is collected and analysed, in order to segment and define clusters of belonging. The aim is to profile single customers through a series of parameters, such as qualitative and quantitative ones, which help to define potential and critical areas.

customer demand:

the customer's sales history is analysed in terms of product/ service orders and purchases, with the aim of structuring a process for the selection of an assortment which optimises sales relations with the customer and relative economic-financial indicators;

customer contact:

communication activities and actions are analysed (sales and after-sales), with the aim of drawing up an optimal customer relations management plan, less company-based and more centred around the people who are a part of it and the roles they play.

customer roadmap:

based on previously collected information, a strategic work path is identified, taking into account strong and weak points, in order to define actions and activities, enabling the company to seize opportunities and ward off critical issues.

customer dashboard:

A dashboard is created to facilitate the decision-making process and the adoption of corrective manoeuvres (where necessary), providing an effective overview, so that management always has both customer and customer cluster situations under control.