Competing on the global market

The world is shrinking continuously and today not even the smallest local companies can afford the luxury of shunning global market opportunities. A change of pace is necessary in order to compete on this market, indeed traditional strategies rarely turn out to be effective.

In theoretical terms, weighing up a company's level of internationalisation is not as easy as it may appear: many businesses are convinced they are competing on international markets, yet often at best they are merely engaging in export activities.

Given that the transformation of a local company into an international business cannot take place within a short time, especially if based on organic organisational growth, it is clear that drawing up a strategic plan for active internationalisation - one which enables said company to effectively penetrate onto markets which are emerging yet often geographically and culturally distant - must be a process grounded in an awareness of the need for change.

 An intrinsic part of the BKey Consulting internationalisation strategy involves establishing tangible development objectives, both pertaining to local organisation and customer relations, together with management, which are then used to map out the best road towards their achievement.