Understanding enables resolution

Category Management is a collaborative approach which often leads to improvements in satisfying customer requirements, therefore it is a source of gratification both for users and the company.

The sharing of information on customers/buyers, between manufacturers and distributors, is a fundamental prerequisite for enhanced knowledge of end users.

This analysis enables the identification of the strongest correlations between products, enabling the creation of effective categories.

Once categories are formed, each one will be considered as a single, strategic business unit, with its own financial and operative objectives.

BKey Consulting supports its own customers in the adoption and operative implementation of Category Management, structuring consequent work processes.