Giovanni Panzeri is BKey Consulting’s newest Senior consultant
BKey Consulting continues to grow, adding Giovanni Panzeri to its ranks in the role of Senior consultant.
Born in 1968, over the past twenty years Panzeri has held increasingly relevant roles in the sales and marketing departments of important national and multinational companies such as Zaini, Danone, Kellogg's, Carrefour and Heinz.
With an Economics and Business degree from Milan’s Università del Sacro Cuore, he perfected his training thanks to numerous managerial courses in marketing, business administration, brand strategy, and media investment, successively pursuing a Master’s in Innovation & Digital Transformation at the IMD Business School.
He started out as European Strategic Senior Innovation manager in the Kellogg's headquarters, managing the launch of the Disney / Kellogg's project and the development of the world of Convenience Food. In 2005 he joined Conad to relaunch the brand, later becoming National Category Manager. In the following years, he took on increasingly important roles in Carrefour and Gorillas.
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