Carlos Salicrù Gairalt, new Senior Consultant at BKey Consulting

BKey Consulting is delighted to announce the appointment of Carlos Salicrù Gairalt as Senior Consultant of our consulting company work group.

Carlos is a top-notch marketing expert. His career began at the Rome headquarters of the Procter & Gamble Group. After a few years in Barilla, he moved to Barcelona and during the ensuing decade he was appointed to increasingly important senior positions within the local Frito-Lay division (a subsidiary of PepsiCo), culminating with his nomination as Strategic Project Manager for Mediterranean countries.

He returned to Italy in 2006 and after a stint in Galbani and Coca-Cola HBC, he was appointed head of Marketing for Southern Europe at the McArthurGlen group, a leader of European designer outlets.