Giancarlo Masini

Giancarlo Masini has a Law degree from the University of Siena. He has over thirty years’ experience in the Fast-Moving Consumer Goods (FMCG) food and non-food sector, and has worked for multinational companies such as Procter&Gamble, Danone and Bunge Limited, as well as Italian business and private equity funds that invest in Italian brands.

More specifically, he was CEO of Kellogg Italia from 1998 to 2004, after having worked as Sales Director. In this role he successfully led the company’s "turnaround" operation, recuperating all the accumulated operational profit losses between 1990 and 1997, and continuing to promote growth, finally leading the business to the global top 10.
It is in Kellogg's that he took on his first international role, acting as European Business Development Manager for a year, managing M&A and JV projects in Eastern Europe.

From 2004 to 2007 he was President and CEO of Riso Scotti Romania, launching a high-quality startup that aimed to implement the first and only complete rice production chain in Europe.
At the same time, he set up a team dedicated to the brand’s international expansion, establishing Scotti’s presence in over 50 countries worldwide.

Between 2009 and 2015 he worked in Gruppo Bormioli Rocco as Director of the Tableware Division, driving the company’s transformation from a sales-oriented business model to a more "consumer oriented" approach. He also implemented a successful comprehensive plan for product innovation, brand consolidation and a push toward greater internationalization, which ultimately accounts for over 70% of total revenue. In this period, he focused on reorganizing the US, Spanish and French branches, and launching new business branches in Germany and Hong Kong.

He has been part of the BKey Consulting team since 2015.
He has recently managed important consultancy projects and acted as temporary manager for influential businesses such as Polenghi Las, Arc International (global leader in glass tablewear) and Bonifiche Ferraresi.